The Problem:

  • Needed to transition from predominately print to digital focus
  • Data siloed in different formats at different times
  • Too much downtime and rework required to manually reconcile data
  • Overall cumbersome and disjointed process
  • No clear view into pipeline

The Solution:

  • Streamline data-input
  • Consolidate data for one view of the truth
  • Implement industry best practices

The Result:

  • Increased user adoption
  • Centralized access to real-time data
  • More efficient sales processes
  • Better insights to inform decision making
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