In regards to digital transformation in the media and entertainment industries, part 1 of this blog series talked about the need to have technology that scales with the ever-evolving content…
Meet Victoria Smith, Vice President Consulting & Professional Services at Shift. Deciding to take her career in a new direction, Vicky joined Shift in 2012 where she became a Salesforce…
Happy International Women's Day 2021! Hear about the experiences and viewpoints of women leaders from Shift and Salesforce in a vlog that celebrates inclusivity and diversity. …
Parenting children on any given day can be a challenge. During the COVID-19 pandemic many families have had to adapt to working from home while looking after (and attending to…
Imagine you’re making a sandwich. You walk into the kitchen, grab two slices of bread and then pause; “Where are all of the other ingredients?”. Then you remember, the lettuce…
Digitization has been transforming the media industry since Bill Gates boldly published “Content is King” some twenty years ago, making what turned into a correct prediction that content is where…
There are many customization options available on Salesforce implementation. Making it work for your unique business needs is critical to realizing its magic. In this blog, we’re going to narrow…
Meet Juliana Ragolia, Director of Human Resources & Talent Development at Shift! Coming from the Media industry, Juliana started working with the Shift team in 2016. Prior to joining Shift,…
Budgets. Targets. Quotas. Goals. Regardless of the nomenclature, you use they all mean the same thing; As a salesperson, how much revenue am I accountable for closing? The Media industry…
The media industry saw technology innovations flourish as the Covid-19 pandemic drove consumers to be more reliant on technology. From this need, a wave of change spanning new demands, use…
Meet the newest member of the Shift family: Christina Tramontozzi! Christina is responsible for demand marketing and communications at Shift CRM. Christina is a B2B Enterprise Marketer who’s built out the…
One of the most exciting components of my career is when marketing automation projects become the catalyst for data normalization. For many organizations various applications, databases, and other software solutions…
Shift is excited to announce the launch of the new Shift Media Ad Sales Solution Powered by Salesforce Media Cloud. For the past 10 years, Shift has been a Salesforce…
COVID-19 has surely had an impact on your media business and the reality is that the entire business world has evolved - and quickly. Your organization may have lost some…
Toronto. Monday, November 18th, 2019 – Today, Salesforce announced the winner of the Partnership Innovation Award, Shift CRM. In 2016, Shift CRM developed an ad sales project for media and…
Since trailhead's release, Shift has been a big fan of the modules. We've learned through our decade of implementation experience and 5 years of lightning implementations/migrations and combed through to…
Not sure what's happing with DFP Sales Manager? Here's what we know so far. If you’ve been frantically searching for a DFP sales solution, chances are you’ve seen someone offering…
Effective immediately, Google is discontinuing the development of DoubleClick Sales Manager. If you rely on the system to manage digital channel sales, you now have 24 months to find a…
Besides the flying car, few science fiction staples are as long-overdue as Artificial Intelligence. While it’s been a couple years since we saw IBM’s Watson dominating on Jeopardy, AI seems…
Salesforce recently published its Summer 2017 release notes, and at almost 600 pages long, it's about the same length as the average Harry Potter book. You could read through it, but if…
The Internet of Things, of enabling everyday items to send and receive data through the internet, is slowly entering our lives in amazing ways. Consumers can now interact with routine…
