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April 8, 2021

Subscriber Management in the Digital Transformation Age

It’s undeniable that the most powerful companies today are data-driven. More and more companies are using data analytics to allow them to make better decisions across the board. One critical…

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The Path To Digital Transformation In Ad Sales Part 2

| ad sales, Content, Digital, Digital Transformation, Media Industry, Sales Operations, Salesforce | No Comments
In regards to digital transformation in the media and entertainment industries, part 1 of this blog series talked about the need to have technology that scales with the ever-evolving content…
Meet Victoria Smith

Meet Victoria Smith

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Meet Victoria Smith, Vice President Consulting & Professional Services at Shift. Deciding to take her career in a new direction, Vicky joined Shift in 2012 where she became a Salesforce…
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#ChooseToChallenge With Shift & Salesforce

| Content, Digital, Inside Shift, Media Industry, Salesforce | No Comments
Happy International Women's Day 2021! Hear about the experiences and viewpoints of women leaders from Shift and Salesforce in a vlog that celebrates inclusivity and diversity.          …
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Inside Shift: Offering Great Family Support During Covid-19

| Content, Digital, Inside Shift, Media Industry, Salesforce | No Comments
Parenting children on any given day can be a challenge. During the COVID-19 pandemic many families have had to adapt to working from home while looking after (and attending to…
Digital Transformation: How a Media Organization Used Salesforce to Redefine Ad Sales

Digital Transformation: How a Media Organization Used Salesforce to Redefine Ad Sales

| ad sales, Content, Digital, Digital Transformation, Media Industry, Sales Operations, Salesforce | No Comments
Imagine you’re making a sandwich. You walk into the kitchen, grab two slices of bread and then pause; “Where are all of the other ingredients?”. Then you remember, the lettuce…
digital transformation path

The Path to Digital Transformation in Ad Sales

| ad sales, Content, Digital, Digital Transformation, Media Industry, Sales Operations, Salesforce | No Comments
Digitization has been transforming the media industry since Bill Gates boldly published “Content is King” some twenty years ago, making what turned into a correct prediction that content is where…
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The Top Three Salesforce Customizations that are Essential to Media Companies

| Digital Transformation, Media Industry, Media Salesforce Solutions, Sales Success, Salesforce | No Comments
There are many customization options available on Salesforce implementation. Making it work for your unique business needs is critical to realizing its magic. In this blog, we’re going to narrow…
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Meet Juliana Ragolia

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Meet Juliana Ragolia, Director of Human Resources & Talent Development at Shift! Coming from the Media industry, Juliana started working with the Shift team in 2016.  Prior to joining Shift,…
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Media Sellers now have an Automated and Unified way to Manage Goals

| Digital Transformation, Media Industry, Media Salesforce Solutions, Sales Success, Salesforce | No Comments
Budgets. Targets. Quotas. Goals. Regardless of the nomenclature, you use they all mean the same thing; As a salesperson, how much revenue am I accountable for closing? The Media industry…
Convergence Arrows

Predictions 2021: Tools And Technology Will Drive Media Industry Growth

| Media Industry, Media Salesforce Solutions, Sales Success, Salesforce | No Comments
The media industry saw technology innovations flourish as the Covid-19 pandemic drove consumers to be more reliant on technology. From this need, a wave of change spanning new demands, use…
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Meet the Newest Member of the Shift Family: Christina Tramontozzi!

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Meet the newest member of the Shift family: Christina Tramontozzi!  Christina is responsible for demand marketing and communications at Shift CRM.  Christina is a B2B Enterprise Marketer who’s built out the…
Data Normalization

Marketing Automation Sets the Stage for Data Normalization

| Adoption, Business Tips, Digital Transformation, Media Industry, Salesforce | No Comments
One of the most exciting components of my career is when marketing automation projects become the catalyst for data normalization. For many organizations various applications, databases, and other software solutions…
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Official Launch: Shift Media Ad Sales Solution Powered by Salesforce Media Cloud®

| ad sales, Business Tips, Digital Transformation, Media Industry, Salesforce | No Comments
Shift is excited to announce the launch of the new Shift Media Ad Sales Solution Powered by Salesforce Media Cloud.  For the past 10 years, Shift has been a Salesforce…
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6 Reasons Now Is The Right Time To (re)Start Your Digital Transformation

| ad sales, Business Tips, Digital Transformation, Media Industry, Salesforce | No Comments
COVID-19 has surely had an impact on your media business and the reality is that the entire business world has evolved - and quickly. Your organization may have lost some…
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Shift CRM Wins Partner Innovation Award

| Announcements, CRM News, Salesforce | No Comments
Toronto. Monday, November 18th, 2019 – Today, Salesforce announced the winner of the Partnership Innovation Award, Shift CRM. In 2016, Shift CRM developed an ad sales project for media and…
A storm of thunder and lightning

Lightning Strikes with Salesforce’s Winter ’20 release

| Announcements, CRM News, Salesforce, Salesforce Releases | No Comments
Since trailhead's release, Shift has been a big fan of the modules. We've learned through our decade of implementation experience and 5 years of lightning implementations/migrations and combed through to…

Replacing Google DSM Part 2: The ‘out of the box’ myth

| ad sales, Business Tips, Media Industry, Media Salesforce Solutions | No Comments
Not sure what's happing with DFP Sales Manager? Here's what we know so far. If you’ve been frantically searching for a DFP sales solution, chances are you’ve seen someone offering…
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DSM/XSM Deprecation: Preparing for the end of DoubleClick Sales Manager

| ad sales, Announcements, Business Tips, Media Industry | No Comments
Effective immediately, Google is discontinuing the development of DoubleClick Sales Manager. If you rely on the system to manage digital channel sales, you now have 24 months to find a…
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What is Einstein’s “Jeopardy” moment?

| CRM News, Salesforce | No Comments
Besides the flying car, few science fiction staples are as long-overdue as Artificial Intelligence. While it’s been a couple years since we saw IBM’s Watson dominating on Jeopardy, AI seems…
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Salesforce Summer 2017 Release: Six things you’ll love (and one you won’t)

| CRM News, Salesforce, Salesforce Releases | No Comments
Salesforce recently published its Summer 2017 release notes, and at almost 600 pages long, it's about the same length as the average Harry Potter book. You could read through it, but if…
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The Internet of Things and Salesforce: A kind of conversation

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The Internet of Things, of enabling everyday items to send and receive data through the internet, is slowly entering our lives in amazing ways. Consumers can now interact with routine…