THE SHIFT BLOG
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Announcements
January 7, 2021

Meet the newest member of the Shift family: Christina Tramontozzi!

Meet the newest member of the Shift family: Christina Tramontozzi!  Christina is responsible for demand marketing and communications at Shift CRM.  Christina is a B2B Enterprise Marketer who’s built out the…

LATEST POSTS

Marketing Automation Sets the Stage for Data Normalization

| Adoption, Business Tips, Digital Transformation, Media Industry, Salesforce | No Comments
One of the most exciting components of my career is when marketing automation projects become the catalyst for data normalization. For many organizations various applications, databases, and other software solutions…

Official Launch: Shift Media Ad Sales Solution Powered by Salesforce Media Cloud®

| ad sales, Business Tips, Digital Transformation, Media Industry, Salesforce | No Comments
Shift is excited to announce the launch of the new Shift Media Ad Sales Solution Powered by Salesforce Media Cloud.  For the past 10 years, Shift has been a Salesforce…
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6 Reasons Now Is The Right Time To (re)Start Your Digital Transformation

| ad sales, Business Tips, Digital Transformation, Media Industry, Salesforce | No Comments
COVID-19 has surely had an impact on your media business and the reality is that the entire business world has evolved - and quickly. Your organization may have lost some…
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Shift CRM Wins Partner Innovation Award

| Announcements, CRM News, Salesforce | No Comments
Toronto. Monday, November 18th, 2019 – Today, Salesforce announced the winner of the Partnership Innovation Award, Shift CRM. In 2016, Shift CRM developed an ad sales project for media and…
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Lightning Strikes with Salesforce’s Winter ’20 release

| Announcements, CRM News, Salesforce, Salesforce Releases | No Comments
Since trailhead's release, Shift has been a big fan of the modules. We've learned through our decade of implementation experience and 5 years of lightning implementations/migrations and combed through to…

Replacing Google DSM Part 2: The ‘out of the box’ myth

| ad sales, Business Tips, Media Industry, Media Salesforce Solutions | No Comments
Not sure what's happing with DFP Sales Manager? Here's what we know so far. If you’ve been frantically searching for a DFP sales solution, chances are you’ve seen someone offering…
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DSM/XSM Deprecation: Preparing for the end of DoubleClick Sales Manager

| ad sales, Announcements, Business Tips, Media Industry | No Comments
Effective immediately, Google is discontinuing the development of DoubleClick Sales Manager. If you rely on the system to manage digital channel sales, you now have 24 months to find a…
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What is Einstein’s “Jeopardy” moment?

| CRM News, Salesforce | No Comments
Besides the flying car, few science fiction staples are as long-overdue as Artificial Intelligence. While it’s been a couple years since we saw IBM’s Watson dominating on Jeopardy, AI seems…
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Salesforce Summer 2017 Release: Six things you’ll love (and one you won’t)

| CRM News, Salesforce, Salesforce Releases | No Comments
Salesforce recently published its Summer 2017 release notes, and at almost 600 pages long, it's about the same length as the average Harry Potter book. You could read through it, but if…
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The Internet of Things and Salesforce: A kind of conversation

| Uncategorized | No Comments
The Internet of Things, of enabling everyday items to send and receive data through the internet, is slowly entering our lives in amazing ways. Consumers can now interact with routine…