One of the most exciting components of my career is when marketing automation projects become the catalyst for data normalization. For many organizations various applications, databases, and other software solutions…
Shift is excited to announce the launch of the new Shift Media Ad Sales Solution Powered by Salesforce Media Cloud. For the past 10 years, Shift has been a Salesforce…
COVID-19 has surely had an impact on your media business and the reality is that the entire business world has evolved - and quickly. Your organization may have lost some…
Toronto. Monday, November 18th, 2019 – Today, Salesforce announced the winner of the Partnership Innovation Award, Shift CRM. In 2016, Shift CRM developed an ad sales project for media and…
Since trailhead's release, Shift has been a big fan of the modules. We've learned through our decade of implementation experience and 5 years of lightning implementations/migrations and combed through to…
Not sure what's happing with DFP Sales Manager? Here's what we know so far. If you’ve been frantically searching for a DFP sales solution, chances are you’ve seen someone offering…
Effective immediately, Google is discontinuing the development of DoubleClick Sales Manager. If you rely on the system to manage digital channel sales, you now have 24 months to find a…
Besides the flying car, few science fiction staples are as long-overdue as Artificial Intelligence. While it’s been a couple years since we saw IBM’s Watson dominating on Jeopardy, AI seems…
Salesforce recently published its Summer 2017 release notes, and at almost 600 pages long, it's about the same length as the average Harry Potter book. You could read through it, but if…
The Internet of Things, of enabling everyday items to send and receive data through the internet, is slowly entering our lives in amazing ways. Consumers can now interact with routine…
