I’m excited that Shift, a Silverline Company is featured as a launch partner for the Salesforce Industries Media Cloud Ad Sales launch today. When I founded Shift over a decade ago, we focused on building innovative solutions for the media and entertainment industry, and now we can continue to help media companies leverage Ad Sales on Media Cloud to stay ahead of the curve.
Salesforce Media Cloud is built on an industry-specific data model that extends the Customer 360 and empowers your business with a converged platform. It provides customers with incredible integrated tools to connect downstream systems; everything from homegrown to older legacy systems creates operational efficiencies and deep collaboration across the organization and provides deep analytics and insights for budgeting, projections, actualization, pacing to goals, weighted scheduled pipe, etc.
Ultimately, Salesforce Media Cloud is providing a Single Source of Truth.
Salesforce Media Cloud empowers your business with an integrated platform to achieve faster times to value, streamline your entire sales lifecycle, dramatically improve organizational and operational efficiencies, and provide a true Customer 360.
The partnership we have established with Salesforce and Salesforce Industries has allowed us to be part of the development and innovation behind Media Cloud. We’re proud to be involved in the continued investment that Salesforce Media Cloud brings to the media industry.