The missing link between data & intuition for decision making

By September 23, 2015Adoption, Business Tips, Salesforce

SALESFORCE EBOOK | CRM INTELLIGENCE THUMBNAIL

Shift has published its latest Salesforce ebook titled “CRM Intelligence: The missing link between data and intuition for decision making.” The ebook explains how the CRM has emerged as the foundational platform on which to build systems thinking-based processes. The flexibility of best-of-breed CRM platforms such Salesforce creates ecosystems within organizations that facilitate data management, storage, and visualization. In this ebook you’ll learn about:

  1. TRADITIONAL PILLARS OF EXECUTIVE DECISION MAKING: Evidence and intuition
  2. A NEW THIRD PILLAR FOR EXECUTIVE DECISION MAKING: Systems thinking

  3. SYSTEMS THINKING: How work and data flows from origin to destination

  4. THE DECISION MAKING HURDLE AND THE CRM SOLUTION

  5. DECISION MAKING FOR THE PRESENT AND THE FUTURE: A combination of approaches

To make accurate, efficient and effective business decisions, organizations need to leverage all three decision making approaches: hard data, intuition and systems thinking. In doing so, leadership teams can gain access to insights that will help them make the best possible decisions at the right time, in the right way.

Read and download the ebook now.

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