Dreamforce 2015: Salesforce reveals new Lightning features

By September 22, 2015Media Industry, Salesforce
Dreamforce 2015: Let's take a look at going on with the media industry at Dreamforce as well as what new features Lightning has to offer.

Billed as “the largest software conference on Earth,” Salesforce started Dreamforce 2015 with a bang. Over four days, around 160,000 registered attendees from around the world and 10 million online viewers had the opportunity to learn more about the No. 1 CRM company, its products and all of the industries that Salesforce impacts.

A key highlight covered at Dreamforce 2015 was Salesforce Lightning, a new interface for sales reps to use when moving potential clients through the sales funnel.

But how does the Lightning Experience differ from traditional Salesforce? Let’s take a look at what new features Lightning has to offer.

A flash of Lightning 
Salesforce made a splash at this year’s Dreamforce with Wave, but Lightning stole the limelight. Comprising three solutions – Lightning Experience (the desktop app), Lightning App Builder (the customization tool) and Lightning Design System (a solution for enterprise app UX design) – Salesforce has something for everyone.

“Lightning Experience is the ‘future of Salesforce.'”

Lightning Experience is now positioned as the “future of Salesforce.” Sporting a redesigned interface, the platform provides businesses with a customizable sales dashboard composed of more than three columns. In addition, there are new opportunities and capabilities. The workspace will give sales pros access to past activities, including old emails, while the pipeline provides alerts and tools for managing opportunities in a grid-like view. The Salesforce Lightning Experience interface will be released in October.

The other two Lightning solutions – Apps Building and Design System – are for creating customized apps that meet business needs while looking great and providing ultra-usability. They will allow organizations to tailor Salesforce to their specific employee roles, and they even support mobile development capabilities, ensuring that all use cases are met as well. This is particularly effective for niche sectors and industries, where all three of these new Salesforce Lightning tools combine to make a robust, user-friendly platform.

What’s the difference?
Though Lightning will present sales representatives with a variety of features that may streamline their operations, there are a few of these elements that are still only supported by Salesforce Classic. Businesses that opt to keep the original version of the CRM will not have access to customized dashboards or fleshed out opportunity boards, but they will still have the following features currently not supported by Lightning Experience.

The good news? Businesses don’t have to marry themselves to one version of the software. They can easily switch between Lightning and Classic to better determine which features are right for their particular operations. And, of course, Shift is ready to assist any business when deciding which version to implement across their organization.

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