Recent statistics demonstrated the health of print ads in newspapers. While it doesn’t look too bad, publishers need to take their ad sales to the next level with a customized Salesforce solution.
With all of the turbulence and uncertainty in the ad sales sector right now, it is surprisingly clear to many media companies that CRM solutions are the key to solving current problems.
The ad marketplace is becoming increasingly dependent on digital media as an advertising medium, and the result is that the whole ad sales experience has shifted.
There are three steps that businesses should follow to guarantee they get the most out of their Salesforce deployments. Here are some keys to success.
Today we announced the launch of our Ultimate Account app on the Salesforce AppExchange. Companies that manage complex, multi-level accounts on Salesforce often have a difficult time seeing into those accounts…
In the same way that marketers identify and understand consumers, ad sales professionals can use customized Salesforce solutions to collect every ounce of data that they have access to and compare it to market conditions.
In the past, large reports just weren’t required and, in many ways, they were difficult to generate. This wasn’t a problem but given the fact that digital marketing is about to take off, ad agencies might want to revisit the benefits that reporting delivers to businesses.