Ad sales and ad ops teams attending next week’s Dreamforce should be excited about the media-specific sessions that are sure to inform and delight attendees. For your convenience, using Salesforce’s…
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Traditional publishers are burdened by old-fashioned ideologies and practices, but with new technologies, such as Salesforce, it’s possible to become better than average.
Recent statistics demonstrated the health of print ads in newspapers. While it doesn’t look too bad, publishers need to take their ad sales to the next level with a customized Salesforce solution.
The benefits of deploying Salesforce are clear, but only the most successful organizations have learned that customized versions of the no.1 CRM platform separate the cream from the crop in ad sales.
With all of the turbulence and uncertainty in the ad sales sector right now, it is surprisingly clear to many media companies that CRM solutions are the key to solving current problems.
The ad marketplace is becoming increasingly dependent on digital media as an advertising medium, and the result is that the whole ad sales experience has shifted.
There are three steps that businesses should follow to guarantee they get the most out of their Salesforce deployments. Here are some keys to success.
Salesforce.com was approached by a potential acquirer. Who would buy it and what would the acquisition mean?
Today we announced the launch of our Ultimate Account app on the Salesforce AppExchange. Companies that manage complex, multi-level accounts on Salesforce often have a difficult time seeing into those accounts…
Does your business need better insight? Shift has published its latest Salesforce ebook on the uses and benefits of gaining company transparency through the CRM. In this ebook you’ll learn about: Practical transparency:…
