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THE SHIFT BLOG:

A BLOG ON ALL THINGS SALESFORCE + MEDIA
Sep 09
7

Ad sales and ad ops dream itinerary for Dreamforce 2015

By shiftcrm | CRM News, Media Industry, Sales Success, Salesforce | No Comments

Ad sales and ad ops teams attending next week’s Dreamforce should be excited about the media-specific sessions that are sure to inform and delight attendees. For your convenience, using Salesforce’s…

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Aug 19
6
Traditional publishers can reform their old-fashioned practices with new ad operations technologies, such as Salesforce.

Adapting to modern ad operations with technology

By shiftcrm | Business Tips, Media Industry, Salesforce | No Comments

Traditional publishers are burdened by old-fashioned ideologies and practices, but with new technologies, such as Salesforce, it’s possible to become better than average.

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Aug 12
5
Newspaper publishers need to take their ad sales to the next level with a customized ad sales CRM based on Salesforce.

A digital and print ad sales CRM for newspaper publishers

By shiftcrm | Media Industry, Salesforce | No Comments

Recent statistics demonstrated the health of print ads in newspapers. While it doesn’t look too bad, publishers need to take their ad sales to the next level with a customized Salesforce solution.

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Aug 05
5
The most successful organizations have learned that a customized CRM platform separates the cream from the crop in ad sales.

The customized CRM: Taking a page out of Facebook

By shiftcrm | Media Industry, Salesforce | No Comments

The benefits of deploying Salesforce are clear, but only the most successful organizations have learned that customized versions of the no.1 CRM platform separate the cream from the crop in ad sales.

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Jul 29
5
Ad sales teams need a total ad platform tool that caters exactly to what they are selling, what metrics they are tracking and their client's history.

Salesforce as ad platform: The solution to today’s ad sales problems

By shiftcrm | Media Industry, Salesforce | No Comments

With all of the turbulence and uncertainty in the ad sales sector right now, it is surprisingly clear to many media companies that CRM solutions are the key to solving current problems.

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Jul 22
4
The ad marketplace relies on digital media as an advertising medium, and the result is that the whole media ad sales experience has shifted.

The digital future of media ad sales: Are professionals ready?

By shiftcrm | Media Industry | No Comments

The ad marketplace is becoming increasingly dependent on digital media as an advertising medium, and the result is that the whole ad sales experience has shifted.

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Jul 15
6
Here are steps media companies should follow to get the most out of their Salesforce deployments for advertising media management.

Advertising media management: Salesforce success beyond customization

By shiftcrm | Business Tips, Media Industry, Salesforce | No Comments

There are three steps that businesses should follow to guarantee they get the most out of their Salesforce deployments. Here are some keys to success.

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Jul 08
5
salesforce crm market

The CRM market and the (possible) sale of Salesforce

By shiftcrm | CRM News, Salesforce | One Comment

Salesforce.com was approached by a potential acquirer. Who would buy it and what would the acquisition mean?

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May 28
6
Ultimate Account on Salesforce

Ultimate Account on Salesforce: Shift launches new app

By shiftcrm | Apps, CRM News, Salesforce | No Comments

Today we announced the launch of our Ultimate Account app on the Salesforce AppExchange. Companies that manage complex, multi-level accounts on Salesforce often have a difficult time seeing into those accounts…

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May 20
7
salesforce ebook

CRMs and the effect of seeing everything

By shiftcrm | Adoption, Business Tips, Sales Success, Salesforce | One Comment

Does your business need better insight? Shift has published its latest Salesforce ebook on the uses and benefits of gaining company transparency through the CRM. In this ebook you’ll learn about: Practical transparency:…

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