With all of the turbulence and uncertainty in the ad sales sector right now, it is surprisingly clear to many media companies that CRM solutions are the key to solving current problems.
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The ad marketplace is becoming increasingly dependent on digital media as an advertising medium, and the result is that the whole ad sales experience has shifted.
There are three steps that businesses should follow to guarantee they get the most out of their Salesforce deployments. Here are some keys to success.
Salesforce.com was approached by a potential acquirer. Who would buy it and what would the acquisition mean?
Today we announced the launch of our Ultimate Account app on the Salesforce AppExchange. Companies that manage complex, multi-level accounts on Salesforce often have a difficult time seeing into those accounts…
Does your business need better insight? Shift has published its latest Salesforce ebook on the uses and benefits of gaining company transparency through the CRM. In this ebook you’ll learn about: Practical transparency:…
In the same way that marketers identify and understand consumers, ad sales professionals can use customized Salesforce solutions to collect every ounce of data that they have access to and compare it to market conditions.
In the past, large reports just weren’t required and, in many ways, they were difficult to generate. This wasn’t a problem but given the fact that digital marketing is about to take off, ad agencies might want to revisit the benefits that reporting delivers to businesses.
Here’s the tale of two Salesforce implementations: Both Speedy Sales Corp. and Deliberate Deals LLC are eager to get started with their new software, but one company takes the right steps, while the other lets benefits steer bad practices and procedures.
First, CRMs overtook ERPs. Then, they went to the cloud. Now, Salesforce is a ubiquitous tool with a bright future.
