Effective immediately, Google is discontinuing development of DoubleClick Sales Manager. If you rely on the system to manage digital channel sales, you now have 24 months to find a replacement,…
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Besides the flying car, few science fiction staples are as long-overdue as Artificial Intelligence. While it’s been a couple years since we saw IBM’s Watson dominating on Jeopardy, AI seems…
Salesforce recently published its Summer 2017 release notes, and at almost 600 pages long, it’s about the same length as the average Harry Potter book. You could read through it, but if…
What does the the digital advertising workflow look like with Salesforce? This infographic maps out the common features and functions that media and publishers would leverage in Salesforce for their digital…
How can media companies increase their ad sales through Salesforce? This infographic explains how effective Salesforce customizations for media are the result of leveraging in-depth industry knowledge, mapping out the right solution…
Shift has published its latest Salesforce ebook titled “CRM Intelligence: The missing link between data and intuition for decision making.” The ebook explains how the CRM has emerged as the foundational platform on which…
How does the Lightning Experience differ from traditional Salesforce? Let’s take a look what new features Lightning has to offer.
Ad sales and ad ops teams attending next week’s Dreamforce should be excited about the media-specific sessions that are sure to inform and delight attendees. For your convenience, using Salesforce’s…
Traditional publishers are burdened by old-fashioned ideologies and practices, but with new technologies, such as Salesforce, it’s possible to become better than average.
Recent statistics demonstrated the health of print ads in newspapers. While it doesn’t look too bad, publishers need to take their ad sales to the next level with a customized Salesforce solution.
