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THE SHIFT BLOG:

A BLOG ON ALL THINGS SALESFORCE + MEDIA
Jun 20
5

What is Einstein’s “Jeopardy” moment?

By shiftcrm | CRM News, Salesforce | No Comments

Besides the flying car, few science fiction staples are as long-overdue as Artificial Intelligence. While it’s been a couple years since we saw IBM’s Watson dominating on Jeopardy, AI seems…

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May 17
6

Salesforce Summer 2017 Release: Six things you’ll love (and one you won’t)

By shiftcrm | CRM News, Salesforce, Salesforce Releases | No Comments

Salesforce recently published its Summer 2017 release notes, and at almost 600 pages long, it’s about the same length as the average Harry Potter book. You could read through it, but if…

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Jul 21
4
The Internet of Things and Salesforce Header

The Internet of Things and Salesforce: A kind of conversation

By shiftcrm | Uncategorized | One Comment

The Internet of Things, of enabling everyday items to send and receive data through the internet, is slowly entering our lives in amazing ways. Consumers can now interact with routine…

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Jun 22
9
Salesforce and Virtual Reality

Salesforce and virtual reality: It’s a UX game

By shiftcrm | Adoption, CRM News, Salesforce | One Comment

The real reason why Salesforce and virtual reality is a game-changer What we today call VR or virtual reality refers to a device that wraps around your head, completely blocking…

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Jun 09
9
Salesforce and Accounting

Salesforce and accounting: from automate to integrate

By shiftcrm | Apps, Business Tips, Media Industry, Salesforce | No Comments

After years of using Salesforce to improve and streamline many businesses, I now tend to see certain Salesforce and accounting related questions formulating in an executive’s mind before they even…

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May 03
6
Customizable CRM

The customizable CRM: a platform of possibility

By shiftcrm | Adoption, Media Industry, Media Salesforce Solutions | No Comments

The media landscape in flux The media business is constantly changing. It seems like every time you blink there is a new content platform or ad technology coming out. This…

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Jan 20
7

Infographic: Digital advertising workflow in Salesforce

By shiftcrm | Adoption, Media Industry, Media Salesforce Solutions, Salesforce | No Comments

What does the the digital advertising workflow look like with Salesforce? This infographic maps out the common features and functions that media and publishers would leverage in Salesforce for their digital…

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Jan 06
7

Infographic: Increasing media ad sales through Salesforce

By shiftcrm | Business Tips, Media Industry, Media Salesforce Solutions | No Comments

How can media companies increase their ad sales through Salesforce? This infographic explains how effective Salesforce customizations for media are the result of leveraging in-depth industry knowledge, mapping out the right solution…

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Sep 23
6

The missing link between data & intuition for decision making

By shiftcrm | Adoption, Business Tips, Salesforce | No Comments

Shift has published its latest Salesforce ebook titled “CRM Intelligence: The missing link between data and intuition for decision making.” The ebook explains how the CRM has emerged as the foundational platform on which…

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Sep 22
5
Dreamforce 2015: Let's take a look at going on with the media industry at Dreamforce as well as what new features Lightning has to offer.

Dreamforce 2015: Salesforce reveals new Lightning features

By shiftcrm | Media Industry, Salesforce | No Comments

How does the Lightning Experience differ from traditional Salesforce? Let’s take a look what new features Lightning has to offer.

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