Ad sales and ad ops dream itinerary for Dreamforce 2015

Ad sales and ad ops teams attending next week’s Dreamforce should be excited about the media-specific sessions that are sure to inform and delight attendees. For your convenience, using Salesforce’s Dreamforce Agenda Builder, we’ve put to together the ideal, dream itinerary for media industry participants to leverage insights with the potential to transform their business.

Tuesday, September 15

How Foo Fighters Use Visual Storytelling on Instagram to Build Their Brand

TIME & LOCATION
2:00 – 2:40
Century Theaters, Westfield Mall, Century Theater 1

DESCRIPTION
In July, Instagram launched their new advertising platform and large brands from all over the world are clamoring to take advantage of this engaging channel where over 60% of US adults from 18-24 visit 10x per day. Join us to hear how already successful brands like the Foo Fighters showcase their message and style to new and existing fans and the new possibilities with Instagram Ads.


Wednesday, September 16

Innovation Showcase: How Warner Bros. and iHeartMedia build apps on the Platform

TIME & LOCATION
3:30 – 4:10
InterContinental San Francisco Hotel, InterContinental Ballroom A-B

DESCRIPTION
Leading media organizations are supercharging their marketing investments with apps built on the Salesforce Platform. Join us to learn from iHeartMedia and Warner Bros. about how they are innovating their businesses from within, and discover how you can take advantage of cutting edge technologies to revolutionize your own efforts.


Thursday, September 17

Keynote: Mass Media to My Media With 1:1 Advertiser & Consumer Engagement

TIME & LOCATION
11:00 – 12:00
Metreon AMC Theaters, Metreon Theater 14

DESCRIPTION
Disruptors have transformed the media & entertainment competitive landscape with content, experiences & service that never existed even a few years ago. Everyone in the industry is now sprinting to their consumers & advertisers to deliver a 1 to 1, proactive experience everywhere. Hear leading media and entertainment companies use Salesforce to pivot towards their customers faster than ever & differentiate in this age of disruption.

Expedia & Daily Express of London – Managing Your Next Gen Ad Sales Business

TIME & LOCATION
3:00 – 3:40
Metreon AMC Theaters, Metreon Theater 11

DESCRIPTION
Both traditional and digital media companies want to provide integrated cross-media solutions for their advertisers. They need systems that make it easy to sell inventory and support the ad operations process from IO entry to inventory reservation, to reporting on reach and frequency. Join us as we hear how several Salesforce customers have overcome this challenge and fully integrated their Sales Cloud (and/or Service Cloud) deployment with their inventory management/optimization systems and ad servers, ensuring reserved inventory captures the highest price, and no inventory goes unsold.

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